They then created other products to extend their reach and only attached ads when it made sense. They then allowed advertisers to create ads that matched keywords or content and bid against each other for the most prominent positions. Photograph: FRANCOIS GUILLOT/EPA Emma Duncan Sat 19.01 EDT C hris Anderson is a guru of the. In Google’s case, they first invented a way to do search that gets better as the Web gets bigger. Free: The Future of a Radical Price: a Paris street littered with giveaway newspapers. Free : the future of a radical price by Anderson, Chris, 1961- Publication date 2009 Topics Marketing, Success in business Publisher New York : Hyperion Collection inlibrary printdisabled internetarchivebooks Digitizing sponsor The Arcadia Fund Contributor Internet Archive Language English x, 274 p. It’s What’s Cool Rather Than Money At places like Google, new services start with questions like “Would it be cool?”, “Do people want it?” or “Does it use technology well?” rather than “Will it make money?” Setting out to build a huge audience before you have a business model is not as silly today as it was in the dot-com era of the late 1990’s. 6 For more go to Wednesday, March 24, 2010

This allows ideas to propagate virtually without limit and without cost. In economic terms, the inputs are mostly intellectual rather than material. Book Launch for Chris Andersons Free: The Future of a Radical Price Chris Anderson 1049504 Miles Nadal, Ivanka Trump, Jared Kushner 1049505 Tina Brown. This allows people to try pricing schemes that would otherwise seem insane.

Never in human history have the primary inputs to an industrial economy fallen in price so fast for so long. They are computer processing power, which doubles every 18 months, digital storage, which doubles every year, and bandwidth or the capacity to transfer data, which doubles every nine months.

Too Cheap to Matter Today, three technologies are getting too cheap to matter.

The future of a radical price